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Frequently Asked Questions About Matt McKee Photography:
"Isn't custom photography expensive?"
A long time ago, I had a marketing teacher at a community college explain to me that the worst advertising mistake was the money spent on ineffecttive things. Like so many things in life, you want the best bang for your buck and you want the best value.
For some things, it is fine to get them at the dollar store. But, if you expect a return on your investment-- if you want to make money, sometimes you need to spend a little more.
In the case of marketing and advertisitng, where you may have a huge investment in either the media (ie: magazine space, direct mail, postage, web development) or have a very narrow window to catch the prospects attention, you might want to think about using images that are not ready available to everyone else-- including your competition.
Or, you might decide not to make the investment at all. There are a lot of businesses out there that do not market.
Of course, I can't think of the name of a single one, can you? | The Usual Questions "What do you mean, 'there is no such thing as just a simple shot?'" "Isn't Custom Photography Expensive?" "How do you price your services?" "But, what is it that you do? Food? Still life? Product? Portrait? Location? What?" | |||||
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